![]() This vegan beef was featured as part of the Nachos BellGrande and a new Crispy Melt Taco, two vegetarian options that contained dairy. That fall, Taco Bell expanded the test of its first plant-based beef to 95 Detroit area locations before bringing it to an additional 50 Birmingham, AL area locations last year. There, Taco Bell offered the vegan meat as part of the Cravetarian Taco (a meatless version of its Crunchy Taco Supreme). Taco Bell first unveiled the vegan beef at one location in Tustin, CA in April 2021. Taco Bell’s new Vegan Crunchwrap is filled with boldly seasoned plant-based beef-made with a blend of soy and pea protein-that the chain has been working on for several years. Taco Bell’s venture into dairy-free cheese “We never want vegans to feel like they have to pay more or compromise for equally craveable options.” “By offering the Vegan Crunchwrap at price parity to the traditional Crunchwrap Supreme, we’re able to continue making plant-based options more accessible for our fans,” Schaaphok says. In test markets, while prices may vary, the Vegan Crunchwrap will be offered at the same price of its animal-based counterpart to make sure that customers wanting to try the new item do not have to overcome a cost barrier. “The Vegan Crunchwrap took years to create, and we are confident that our fans will love the final product.” The goal while in product development was to create a vegan alternative that was just as craveable as the original, while also being equally convenient as a ready-to-order menu item with no modifications needed,” Schaaphok says. “We never want our vegan and vegetarian fans to feel like they have to compromise at Taco Bell. As such, for the Vegan Crunchwrap, Taco Bell’s Test Kitchen worked for years tasting and testing to make sure the vegan version, certified by the American Vegetarian Association, could stand up to the original. Taco Bell takes its vegetarian options seriously, with 23 percent of its sales coming from meatless items in 2022. After selling 51 million of them in the first month and a half, Taco Bell added the Crunchwrap Supreme to its permanent menu in 2006, and it has since been a best-seller. In 2005, product developer Lois Carson first created the Crunchwrap Supreme for Taco Bell. The making of Taco Bell’s Vegan Crunchwrap
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